Movement Is a Lifestyle: Inside Our Summer Collaboration with Bala

There's a certain kind of woman we think about a lot at Perelel. She's building something — a company, a family, a life — often all at once. She's not looking for a 90-minute wellness routine. She's looking for something that works.

She's a lot like Bala founder and mother of three, Natalie Holloway.

This summer, Perelel and Bala are coming together for a limited-edition collaboration rooted in the things we both care most about: movement, motherhood, hydration, and community. We're celebrating with a limited-edition color Bala Bangle — designed in the spirit of our Watermelon Mint Cellular Hydration Powder — and a series of walks that bring our communities together IRL.

Bala was built on a beautiful idea: that the tools you use to take care of your body should feel as good as the practice itself. As a founder and mom of three, Natalie lives at the intersection of everything Bala and Perelel share — and her approach to wellbeing is one we recognize immediately.

"Motherhood and entrepreneurship have completely changed my relationship with wellbeing," she says. "Now that I have three kids, wellness has to be scheduled or it simply doesn't happen. I've become the queen of multitasking and habit stacking because time feels more valuable than ever."

Working out isn't optional anymore — it's engineered. And the philosophy extends well beyond the gym. "I've become big on small wellness habits over extreme routines," she says. "Even a quick walk, stretching while my kids play, or getting outside for ten minutes shifts my whole day." Her non-negotiables? Perelel Cellular Hydration, walks with Bala Bangles, sauna, and a full eight or nine hours of sleep.

On the question of "bouncing back" after pregnancy, Natalie doesn't mince words. "Once you become a mother, you are not exactly who you once were — and that's not a bad thing. Each of my kids has changed me in a completely different way and opened me up emotionally, mentally, and even creatively." Giving yourself grace, she says, looks like "listening to your body, honoring the season you're in, and realizing that sometimes 'bouncing back' is actually becoming a new version of yourself entirely."

It's a mindset that extends to how she thinks about everything right now — work, family, wellness. "Some seasons are for scaling, some are for rest, some are for deep family time, some are for reinvention. I've stopped expecting myself to operate at the same speed or capacity all the time."

Our Watermelon Mint Cellular Hydration Powder was made for exactly this kind of summer. Formulated to support deep cellular hydration and skin radiance, it's the kind of daily ritual you actually want to reach for — and paired with the limited-edition Bala Bangle, the whole routine starts to feel like something worth designing around.

This summer, we're hosting walks to bring our communities together. Stay tuned for cities and dates — and in the meantime, happy habit stacking.